We (and specifically, our CEO, Tim) are fans of classical music. Imagining what it would take to write a classical piece reminds us of building a web application. A finished piece of music is a beautiful fusion of art and technical ability. We can imagine the composer spends a great deal of planning out the path, building the piece, analyzing every detail and polishing off the small details to create an enjoyable experience for the consumer. For us, Boléro, a piece written by Maurice Ravel in 1928, is the perfect piece of classical music to choose as our namesake. It starts simple and humble. Through slow and steady repetition, new instruments are added, with that, more complexity is added until eventually it comes to a powerful, robust, energetic piece of music (an orchestrated crescendo). We feel like Bolero as a company has followed that process and we are still adding pieces every day. Our logo symbolizes this process, each piece of the logo is a layer being added in. Together, the collection of pieces equals Bolero.